How to hire the right product photographer?
If you want your product brings to life through attractive photographs, you must consider identifying and hiring the best professional who can ensure the best product photographs according to your expectation and within your budget.
What
is 360-degree product photography?
360-degree product
photography allows you to capture and present your product from different
angles. You can use this type of product content to provide more information
about your product, engaging potential customers. It consists of a row of
single photos clicked at even angles around the product linked into a single
view, simulating object rotation.
The
equipment
If you want to hire
a professional for 360 degree product photography, make sure he has
the appropriate equipment for capturing the photographs you desire. You must
consider a photographer with a high-quality camera and lens and all the other
essentials including proper lighting, props to accomplish the job efficiently.
How
many photographs can you expect to get?
You must know what
you are going to get for your investment. Go through different options, it will
allow you to compare answers and decide a reasonable range. If you need to
shoot for digital use, then more photos is better. It is always good to have a
variety of shots to select from, creating synergy across channels with
similarly captured photographs.
Background
and credentials
If a product
photographer is not formally educated and formally trained, got no accolades,
it does not necessarily mean you have to completely write them off. You must
check their portfolio and ask questions like are you a certified photographer,
how long have you been working in this industry, what clients are you working
with now and worked with in the past to determine their background and
credentials.
Checking
the portfolio
Ask professional
photographers to see their portfolios. If a 360 degree
product photographer hesitates to discuss their previous
work, you must move to other options. While going through their portfolio,
consider whether the aesthetic suits your product and whether they have
experience in your industry. You can also show them a few photographs that you
like, so they get to know what you are expecting.
Fee
structure
Some photographers
charge by the hours while others may charge by the day, product, or the photo.
Talk beforehand to your potential photographer, know how they charge for their
services, referring back to the rate per image calculation for a cost comparison.
If you want your photographer to deliver services beyond your agreed-upon work
scope, you may have to consider paying incremental charges.
Turnaround
time
Some photographers provide you with unedited photographs right away, so you can share them on social media. Others ask for a particular amount of time to deliver original as well as edited files. If you are dealing with a tight deadline, you should look for a professional who offers quick delivery. Though, it is always better to get the photos as early as possible, so you can pay attention to other initiatives like preparing for the massive upload, creating calendars, and preparing a customer support team.
Comments
Post a Comment