How to hire the right product photographer?

 If you want your product brings to life through attractive photographs, you must consider identifying and hiring the best professional who can ensure the best product photographs according to your expectation and within your budget.

 

What is 360-degree product photography?

 

360-degree product photography allows you to capture and present your product from different angles. You can use this type of product content to provide more information about your product, engaging potential customers. It consists of a row of single photos clicked at even angles around the product linked into a single view, simulating object rotation.

 

The equipment 

 

If you want to hire a professional for 360 degree product photography, make sure he has the appropriate equipment for capturing the photographs you desire. You must consider a photographer with a high-quality camera and lens and all the other essentials including proper lighting, props to accomplish the job efficiently.

 

How many photographs can you expect to get?

 

You must know what you are going to get for your investment. Go through different options, it will allow you to compare answers and decide a reasonable range. If you need to shoot for digital use, then more photos is better. It is always good to have a variety of shots to select from, creating synergy across channels with similarly captured photographs.

 

Background and credentials

 

If a product photographer is not formally educated and formally trained, got no accolades, it does not necessarily mean you have to completely write them off. You must check their portfolio and ask questions like are you a certified photographer, how long have you been working in this industry, what clients are you working with now and worked with in the past to determine their background and credentials.

 

Checking the portfolio

 

Ask professional photographers to see their portfolios. If a 360 degree product photographer hesitates to discuss their previous work, you must move to other options. While going through their portfolio, consider whether the aesthetic suits your product and whether they have experience in your industry. You can also show them a few photographs that you like, so they get to know what you are expecting.

 

Fee structure 

 

Some photographers charge by the hours while others may charge by the day, product, or the photo. Talk beforehand to your potential photographer, know how they charge for their services, referring back to the rate per image calculation for a cost comparison. If you want your photographer to deliver services beyond your agreed-upon work scope, you may have to consider paying incremental charges.

 

Turnaround time

 

Some photographers provide you with unedited photographs right away, so you can share them on social media. Others ask for a particular amount of time to deliver original as well as edited files. If you are dealing with a tight deadline, you should look for a professional who offers quick delivery. Though, it is always better to get the photos as early as possible, so you can pay attention to other initiatives like preparing for the massive upload, creating calendars, and preparing a customer support team.